Friendly links can improve Baidu's ranking, and also pass weights, especially high-quality external links can also bring traffic. Below, marketing website construction -Udo Network teaches you how to judge the quality of links.
Mature webmasters know the benefits of friendly link exchange. Friendly link is a very effective technique for attracting spiders and passing weights. It is a high-quality external link.
But those friendship chains must not be exchanged with them? Those friendship links cannot be exchanged? Those friendship chains are cheating? Today the webmaster has suffered a lot. It was not bad to be hurt by a friend chain backed up by Baidu. Fortunately, the friend chain was removed in time. The ranking is restored.
Ten situations that can not be exchanged with the friend chain:
First: The snapshot is abnormal. Snapshots are one of the best data to check the overall performance of your site. Snapshots are best taken the next day, followed by snapshots within three days. If it is more than 7 days, even if the snapshot is a long time ago station, then you are better not to exchange it. Of course, we also do not make too demanding requirements on the snapshot. Take the 6.28 Baidu K station event. Many regular high-weight sites Snapshots may be abnormal. There is also a case where the snapshot stops. Inclusion is normal. This kind of station everyone sees his weight and traffic. If it is great. You can continue to link. If it's optional. Immediately dropped. Lao Tzu has eaten that loss today. Fire all over. .
Second: Never cross link. Unless you have this need, the author insists that we do not recommend this kind of friendship link. New stations can rely on this for short-term ranking improvement and traffic. After it stabilizes. Waiting to be K. Therefore, the IP of YouChain must be registered in time. If your site has a lot of cross-links, it is easy to be detected by search engines, and you think you are doing a group of sites, or buying links. You know the impact. In this regard, the author's suggestion is to use Excel files to make a record of friendship links, as shown in the figure below. Shenzhen website construction can clearly record the exchange of friendship links.
Third: It is better not to do internal page links. This is not absolute, if the internal page weight of the other site is very high, it can also be considered. If the internal page of the other site's internal page weight is also not as good as yours, then even if the other party speaks very nicely, Milan Babe It is not recommended that you exchange them.
Fourth: use the js code to deceive the asshole of the friend chain. This point is ignored by many friends when changing links. To check, we can mouse over the friend chain of the other site to see if the address on the status is a jump address. At the same time, we can check the page code of the site to see if there is a jump code, as shown in the figure below. The way to put an end to this is to look at each other's source code.
Fifth: too many links out of the chain. Check the PR output value with your own tool. According to the cake principle. The more people you divide, the less you get. Even if the weight of the opponent is 9. But he has hundreds of links. According to Google's PR calculation formula: PR (a) = d + (1-d) * (PR value of web page A / link derived from web page A) + …… (1-d) * (PR value of web page N / derived from web page N the link to). Calculated according to this formula, the weight you have passed from this site is very small. For this, when we exchange the friend chain, don't just focus on how high the weight of the other party is, the derivation link often affects it more.
Sixth: see if there is nofollow. Anyone who does nofollow tag optimization should know its usefulness. He prevents spiders from tracking and also prevents the passing of weights. The query method is also very simple. We just need to directly open the source file of the page of the other party and check the situation of nofollow. Of course, it is not necessary to change. If it is a site with a lot of traffic, it can be changed. Although it has the label, this can also bring some traffic to our site. Just as we know that the external chain of Baidu experience has the nofollow label, but the external chain of Baidu experience can bring us traffic very well, and we can build it appropriately. As shown in the figure. Baidu experience of Milan Babe. Drive traffic every day.
Seventh: see if there is a robots rule restriction. As shown in the example below, we know that robots files can block search engine spiders. If robots has blocked the entire link page, then the link you changed is a one-way link for him. Of course, if you want to get a certain amount of traffic, you can also exchange. Webmasters personally grasp the details.
Eighth: It is not appropriate to exchange links of the frame structure. The frame structure is rarely used now, but it is not absolutely useless. This structure is very unfriendly to search engines. Pay attention when you exchange.
Ninth: It is not appropriate to exchange links of unrelated industries. Today's search engine algorithms are very intelligent, and search engines pay more attention to the relevance of links. If the other party's website is not related to your website, then the quality of the friendly link will be greatly reduced. This need not be repeated. Of course, do you want to close? See who is benevolent. Milan Babe thinks it can bring traffic. All are good sites. Check the data yourself every day. Take it for yourself.
Tenth: Snapshot link back. The most daddy is to return. The return is that Baidu is soaring. It previously included 10,000. Finished back, 5,000. This site. We ourselves can be said to have cheated or violated the rules. Then he was slightly punished. and so. Found this situation. Don't exchange it. Post your own post.
Again. The outer link is king. Content is king. 100% original content. That is our stable way to survive. So much for today. Next time I will study other topics.