There are currently three main theories of applet development:
、电商正在以商品为核心转向以人为核心。 1. E-commerce is shifting from commodities to people.
、社交电商逻辑正在颠覆货架电商(搜索)逻辑。 2. Social e-commerce logic is subverting shelf e-commerce ( search ) logic.
、商家要注重私域流量，这才是互联网下半场最重要的打法。 3. Businesses should pay attention to private domain traffic. This is the most important play in the second half of the Internet.
All calls originate from the applet and also point to the applet. Pinduoduo took this opportunity to ride the dust, Yonghui used this to open up the second line of smart retail director, even the Internet writer Mi Meng has high hopes for it. For those e-commerce players who have been monopolized by the e-commerce giants for many years, cannibalized for years, or even for years, and have no way out, the applet is like an oasis.
Some merchants have already bid farewell to platforms that have almost dried up traffic. They firmly believe that choosing a small-program e-commerce is the right way to go. They have been abandoned, and we call it "classical e-commerce." Because of the emergence of small program e-commerce and the intervention of Tencent, e-commerce is rejuvenating.
Why do so many merchants choose to build their own mini programs in addition to e-commerce platforms such as Taobao, JD.com, and Amazon. What is the significance of making mini programs?
Businessmen are the smartest, and they know exactly what makes money. Nowadays, platform-based e-commerce traffic is becoming more and more expensive. The cost advantage and strong social attributes of small programs not only reduce costs to a large extent, but also give merchants an important sales channel. 和170% 。 Taking Mead Johnson as an example, its official flagship store applet has been online for two months, and the average monthly order volume and order amount increased by 190% and 170% .
In fact, the logic behind this is that the e-commerce space in the WeChat ecosystem is not saturated, and the space for social e-commerce is large.
搜索)逻辑;还有人说商家要注重私域流量，这才是互联网下半场最重要的打法。 Some people say that the social e-commerce logic is subverting the shelf e-commerce ( search ) logic ; others also say that businesses should pay attention to private domain traffic, which is the most important game in the second half of the Internet.
Mini programs are the evolution and extension of WeChat. 实际上是圈用户)做生态，小程序电商则是做商业地产。 If WeChat is an enclosure ( actually, a circle of users ) for ecology, small program e-commerce is for commercial real estate. If it is said that e-commerce on platforms such as Taobao is traffic, Tencent's WeChat is a traffic pool.
The giants are also in the era of traffic anxiety, the difference between traffic and flow pools, the logic is completely different.
The retention of Taobao traffic is difficult to operate, but WeChat is like a cistern, which can precipitate fans through public accounts, communities, and personal accounts. WeChat comes with a strong social relationship, which solves the trust problem of e-commerce, and can perform user fission, but Taobao traffic cannot be fissioned.
Since the appearance of the mini program, the structure has changed immediately. With the service number of the mini program, the content and traffic can be realized. The WeChat service number of the e-commerce industry can be purchased through the e-commerce mini program. The public account accumulates fans, diverts them to applets, uses content marketing and brand loyalty to funnel the fan economy, realizes the connection between content and purchase, and realizes the social fission of geometric progression. The most important thing is to help applet merchants improve E-commerce exposure and conversion rate.
You can buy anything we want without leaving WeChat. This will reshape the entire e-commerce ecosystem.