，尤其是做电子商务的必须懂得SEO ，做搜索引擎排名的要精通SEO ，想在IT行业更好的发展更是要熟知SEO 。 Now as long as you want to conduct business on the Internet, you cannot do without SEO , especially if you are e-commerce, you must understand SEO , you must be proficient in SEO for search engine ranking, and you need to be familiar with SEO if you want to develop better in the IT industry.
Do you know what is the biggest income on the Internet now?
Of course, you have to count e-commerce. Ma Yun once said that if you do n’t do e-commerce in five years, you will have no business to do. 又有什么样的关系呢？ We also often hear news reports on how many billion Taobao has made this year and how much wechat has broken through. These are all e-commerce, so what is the relationship between e-commerce and SEO ?
就是做电子商务必懂的引流关键。 That ’s traffic. Without traffic, even if you make a website exactly like Taobao, you ca n’t earn a fraction of it. Without traffic, e-commerce is useless, and SEO is the key to drainage for e-commerce.
What is traffic? The traffic we talk about here refers to the traffic to our website. There are two ways to get traffic: create traffic and get traffic. Let ’s take a look at creating traffic first. Taobao ’s early traffic was basically created by Jack Ma. The simple understanding is that branding and promotion of people ’s hearts. He keeps records of people who have never been online or have never bought anything online Live your website. Of course, now we don't need to create traffic, and it is not very realistic. Now people already understand the Internet, so we just need to get traffic and attract or direct the existing traffic to our website.
What are the methods to get traffic?
论坛群发等等这些都是能获取到流量的，在这里我要重点讲的是我们从国内流量最高的搜索引擎上去获取，不是新浪，不是微博，也不是淘宝，而是百度。 For example, spending money on advertising, posting, QQ forum grouping, etc. can all get traffic. Here I want to focus on the fact that we get from the search engine with the highest domestic traffic, not Sina, not Weibo. It is not Taobao, but Baidu. In other words, Baidu is the search engine with the largest domestic traffic. If we want to obtain a large amount of available traffic on Baidu, we need to make our keyword search results appear on the homepage of Baidu, or the first three pages, so how can we Get keywords to appear on the first three pages of search engines to get traffic? 。 There are two methods. The first is paid ranking, such as Baidu promotion. The second is natural ranking. The method is search engine optimization, which is SEO .
的投资回报率一般是百度推广的十倍， seo的人才也是极度匮乏的，我们的企业甚至包括很多非电子商务企业，对SEO人员的需求非常大，这个看看各大招聘网站就知道了。 SEO 's return on investment is generally ten times that promoted by Baidu. SEO 's talent is also extremely scarce. Our company even includes many non-e-commerce companies, and the demand for SEO personnel is very large. Look at the major recruitment websites .
将来肯定会走向普及的，就像现在的美国一样，走向普及，会给IT从业者带来更多的好处，为什么?因为那个时候中小企业都了解SEO的价值，如果您是这方面的人才，那肯定有极大的用武之地。 SEO will definitely become popular in the future, just like in the United States now, it will bring more benefits to IT practitioners. Why ? Because SMEs at that time knew the value of SEO . If you are a talent in this area, There must be a great use for it. 就在，除了百度、谷歌，所有用到搜索的地方都可以使用SEO ，美国的seo现状就是我们发展的方向。 Another thing everyone needs to know is that as long as there is a search, SEO is there. Except Baidu and Google, SEO can be used in all places where search is used. The current status of SEO in the United States is our development direction.