What are keywords?
A keyword is an instruction that you send to a search engine. It is a command that allows the search engine to help you find relevant information. It can be a word, a sentence, an English letter, an English word, a number, a Symbols and any other information you can enter in the search box.
For example: I'm training, so the keywords I often use are "Xiangtan Network Marketing Training Agency", "Xiangtan SEO Website Ranking Promotion", etc., phrases like this are keywords.
What we usually say about keyword classification is based on the competition of keywords and search volume. The attributes of keywords can be divided into three levels:
First: core keywords Second: main keywords Third: long tail keywords
Each keyword attribute has its advantages and disadvantages. I will explain these three attributes in detail!
What are the core keywords? Core keywords are also called top keywords. Top keywords are generally composed of two or three words.
Advantages of top keywords: very high search volume
Disadvantages of top keywords: The degree of competition is very large, and it is difficult for novices to obtain stable traffic through top keywords.
What kind of keywords are top keywords?
Such as: "mobile phone", "computer", "men's clothing", "women's clothing", "dresses" and so on.
What are primary keywords, also called secondary keywords?
Second-level keywords usually consist of 4 or 5 words
Advantages of second-level keywords: large search volume disadvantages of second-level keywords: relatively high competition, it is more difficult for novices to obtain stable traffic through second-level keywords.
What kind of keywords are secondary keywords?
Such as: "Apple phone", "IBM computer", "business men's clothing", "Korean women's clothing", "Japanese-style dress" and so on.
What is a long tail keyword?
Long tail keywords usually consist of 5 or more keywords.
The advantages of long-tail keywords: high accuracy, low competition. The disadvantages of long-tail keywords: The search volume is not large, and it is difficult to create explosive baby with long-tail keywords.
What kind of keywords are long tail keywords?
For example: "Apple iPhone 4th generation black", "IBM X480 second-hand computer" "Jack Jones business men's trench coat", "Japanese floral modal long dress" and so on.
So we will remember the following three points when using keywords:
Early stage: do long-tail keywords Mid-term: long-tail keywords + secondary keywords Late: long-tail keywords + secondary keywords + top-level keywords We can also combine these classified keywords into a short word to form Another keyword, because everyone ’s search habits are different, we can plan multiple long-tail keywords based on user experience. For general corporate websites, most of the traffic comes from long-tail keywords. The more long-tail keywords, the better the effect on SEO optimization, which is why the keywords are classified.