）是对各种营销工具和手段的系统化结合，根据环境进行即时性的动态修正，以使交换双方在交互中实现价值增值的营销理念与方法。 Integrated Marketing ( Integrated Marketing ) is a systematic combination of various marketing tools and methods, and real-time dynamic modification according to the environment, so that the exchange parties can realize the value-added marketing concepts and methods in the interaction. 的效果，降低内耗、节省运营成本。 Integrated marketing is not simply multi-channel promotion, but integrates the independent marketing activities into a whole through multi-faceted integration of channels, personnel, content, marketing purposes, etc. to generate synergy effects, reaching 1 + 1> 2 Effect, reducing internal consumption and saving operating costs.
Integrated marketing is a controlled and efficient marketing method that can meet more marketing purposes. ，还是新闻源、社区、自媒体等，任何单一推广渠道都有各自的壁垒。 Because whether it is bidding, information flow, extrapolation, SEO , or news sources, communities, self-media, etc., any single promotion channel has its own barriers. 没有太多成本但是见效比较慢。 Although the bidding is accurate, the cost is very high; although the coverage of the information flow is wide, the accuracy of the intention is relatively poor; SEO does not have much cost but it is slow to be effective. If we can use the advantages of their respective channels and carry out reasonable collocation, it will have the effect of promoting strengths and avoiding weaknesses.