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What about integrated marketing?
Source of information: Hunan Youdu Network Co. , Ltd.Date of release: 2018/12/5 Views: 848
整合营销就是“根据企业的目标设计战略,并支配企业各种资源以达到战略目标”。 Article guide: Integrated marketing is "designing a strategy according to the goals of the company and controlling various resources of the company to achieve the strategic goals." Reconstructing corporate and market behaviors with the consumer at the core, using various forms of communication in a comprehensive and coordinated manner, delivering unified product information with a unified goal and unified communication image, and achieving

根据企业的目标设计战略,并支配企业各种资源以达到战略目标 。 Integrated marketing is " designing a strategy according to the goals of the company and controlling the various resources of the company to achieve the strategic goals. " Reconstructing corporate and market behaviors with the consumer at the core, using various forms of communication in a comprehensive and coordinated manner, delivering consistent product information with a unified goal and unified communication image, enabling two-way communication with consumers, and quickly establishing products The status of the brand in the minds of consumers, the establishment of long-term close relations between product brands and consumers, more effectively achieve the purpose of advertising and product marketing.

Through multi-faceted integration of channels, personnel, content, and marketing purposes, you can achieve marketing effects that reduce internal consumption and save operating costs. Specific work can be done in the following areas:

、通过整合各推广渠道,多渠道间相互配合,以此来减少各渠道的内部消耗。 1. By integrating the various promotion channels and cooperating with each other, the internal consumption of each channel can be reduced. 了解到某个关键词的转化效果不错,那我们就可以主要对这个关键词进行SEO优化,使其自然排名到首页,付费流量、免费流量双管齐下,营销效果还怕得不到保障吗? For example, we know that the conversion effect of a certain keyword is good through SEM , then we can mainly optimize SEO for this keyword so that it naturally ranks on the homepage. Both paid traffic and free traffic are combined, and the marketing effect is still scarce. Is it guaranteed?

、内容与内容之间相互配合,使资源利用最大化。 2. Content and content cooperate with each other to maximize resource utilization. 时所需用到的文案,同样运用到SEO上或者通过自媒体等平台增加关键词的曝光量,并且引导用户的搜索,进一步提升竞价的效果。 For example, the copywriting that we need when doing SEM is also applied to SEO or to increase the exposure of keywords through platforms such as media, and guide users to search, further improving the effect of bidding.

、员工之间相互配合,让专业的人做专业的事。 3. Cooperate with each other and let professional people do professional things. For example: if the new media staff has a good writing, then they will write articles; the design is dedicated to drawing; instead of letting the new media take pictures when writing articles. While performing their duties, each position cooperates with each other to maximize the use of human resources.

、统一目标, Speak With One Voice (用一个声音说话)。 4. Unified goal, Speak With One Voice . Consumer-centered, unified communication goals as the direction, the use and coordination of different communication methods, the establishment of unimpeded access to information channels, guide the direction of public opinion, and build a good reputation, so as to achieve the value appreciation of enterprises and marketing strategies.

 

以客户为中心,和公司的整体战略相融合 ,帮助企业整合资源,在众多的营销道路和策略中找到最适合的整合营销方案,就是整合营销的核心之道。 The core of integrated marketing is " customer-centered, integrated with the company's overall strategy " , to help companies integrate resources, to find the most suitable integrated marketing solution among many marketing paths and strategies, is the core of integrated marketing.

多年数字营销经验,为企业提供整合营销实效解决方案,让营销更立体、更智能、更精准。 At the same time, this is also the long-term expectation of Udu Network. Udu Network has more than 10 years of digital marketing experience and provides enterprises with integrated marketing effectiveness solutions to make marketing more three-dimensional, smarter and more accurate.

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