If you are a dedicated webmaster, then you must be very concerned about the growth of the website, analyze in detail whether your website has the following phenomena? Do n’t waste time if you have one, please ask our website experts to take the pulse!
1. Your website has invested a lot of money to do Baidu alliance or bid promotion without getting a good ranking;
2. Your website is very professional and meticulous but no one comes to watch it;
3. Your website cannot show the overall image of the company;
Fourth, your website did a long time but did not achieve the expected integrated marketing and promotion results.
Why diagnose a website?
The beauty of the website is on the one hand. The key to achieving the value of the website depends on whether the site can be recognized by search engines, whether the promotion methods used can be recognized by the outside world, and whether effective users can be converted through this site after recognition. Corporate websites are definitely not a "face project" now! Calm down, let's calmly analyze the website and find the website's problems.
We have done a lot of websites and contacted many website owners. These websites have more or less problems. Therefore, we must teach everyone how to diagnose a website, find the website's problems, and take the right solution from the level of website marketing and website operation. The ultimate goal for a company to establish a website is to help the company obtain sales opportunities through the website. The sales opportunities are reflected in promoting sales on the company's website, enhancing the company's brand, expanding the company's marketing channels, and improving its overall image. Websites are problematic websites.
What are the aspects of website diagnostics?
Now we divide the website diagnosis into three levels. From the website credibility to the website technical operation, we must carry out meticulous diagnosis. Let everyone know how to do a comprehensive website diagnosis.
When it comes to website credibility, many websites may not realize this. If a website that manages products feels informal, the saying goes, stingy, I believe that visitors (prospective customers) will not call you for advice. of. Therefore, when mentioning the optimization of trust, you must consider typography, control the distance between words and lines, and the color of the fonts to optimize. It must reflect that your website is professional in this industry of. For example, a hospital website, the result is generally black, which is definitely inconsistent with the hospital industry. Therefore, for a business website, the most important thing is to gain the trust of visitors in the shortest time. But many business websites do not do well in this regard. Therefore, when we do a website diagnosis, we must first consider whether the website is honest, mainly from certification: Many people trust Red Shield certification and ICP registration certification. The idea of optimizing honesty is that 90% of free information attracts a lot of customers, and then 10% or even more optimization has to consider the following details:
1. Contact information:
Many small websites and those that do illegal business, it is difficult to find his contact information on the website. If an enterprise can't find even its own company contact form, what good faith is this talking about? So this must be reflected on the website. Let customers know exactly where we work, my office, our factory address, etc.
The company's phone must be reflected on the page. Many companies' websites are very beautiful. However, it was difficult to find the company's phone, and the customer had a problem, but did not know how to contact. This is the biggest failure of a marketing website.
Many people now believe that the website's Red Shield certification is authoritative. Therefore, it is recommended to have a powerful website for Red Shield certification. It can be used without Red Shield, but ICP filing is required.
Many companies will put some of their own capital or even business licenses on their websites. I think this is a very good habit. This can shorten the distance between the website and the viewer.
Company profile This is absolutely indispensable. Be sure to reflect the company's establishment time, some major events and even the company's leadership profile on the website. This can also give customers a solid feeling.
5, the overall site
The overall feeling of the website is also more important, including the font color in the pages of your website. Must be consistent with the characteristics and particularities of the company's operating projects. Don't exaggerate, it's true, simple is true.
Website content and section settings
The navigation bar of many corporate websites will be implemented in the form of flash, which is difficult to be captured by search engines. Failed to follow the site link to crawl the page. Failure to crawl the search engine's index of natural websites will be affected. This content is also part of our diagnosis.
There is no link between the content pages of the website, which also has a great impact on search engine crawling.
The keyword deployment on the page, the key keyword deployment on the page should be controlled at least to a certain percentage. For example, the most important keyword of your website is the title and so on.
A site map is the best way to concatenate website pages. Many websites use this method. This makes it easy for search engine robots to crawl every page of your website.
◆ Website technical operation
Website technical diagnosis, that is, website SEO, is a very detailed work. It is difficult for individual strength to make a very comprehensive diagnosis. I am here to talk about some common ways of microcode Internet free website diagnosis.
Server quality diagnostics
It is very important to check the access speed of this server. If this server is accessed slowly, it will also affect crawling by search engines.
2. Website quality diagnosis
Why is the domain name diagnosis, if this domain name was punished by the search engine at the beginning, it will also have a bad impact on the site's inclusion volume. There are three main ways to query whether this domain name has been punished by search engines.
1. Through the website museum ( www.infomall.cn ), China's Web Information Museum began operation in 2002, which means that all mirrored content of the website after 2002 can be found.
2. Through ALEXA query, ALEXA is simpler, just look up the domain name data.
3. Use the tools often used by SEO to query the relevant information of this domain name using site, link and other statements. The quality of a domain name is the beginning of a website, so you must make a detailed diagnosis of the domain name in the early stage of website construction
3. Mainstream search engines include diagnostic forums | BBS
For the mainstream search engine microcode interconnection, refer to Baidu, Google, Yahoo, Sogou, and NetEase.
4. Website code diagnosis
Website code diagnosis is also the diagnosis of the main body of the web page. It is mainly based on the main body of the website, tag deployment, image optimization, JS code, CSS code, and framework. For details, please refer to the free website diagnosis service provided by Weicode Internet
5. Quality diagnosis of website programs
Many websites use open source programs on the Internet, and these programs are somewhat problematic. For example, program loopholes, program endless loops, and code deposition are not very friendly to search engines. So we have to clean up all these things and make our website a green website.
6. Website search engine weight diagnosis
In fact, this content is mainly to check the number of sites indexed in search engines, and the recent changes in the site's search index. E-dimensional network has encountered many similar customers, the number of websites has been reduced, and even some major pages have been deleted by search engines. This is all problematic. E dimension network will help you to find out the problems and solve them.
It can be summarized that a good website diagnosis is mainly divided into two parts: first, the perception of the main body of the website, and the user experience; second, the technical level of the search engine.
I. Website Theme Sensory Diagnosis
(1) The website reflects the professionalism of the industry;
(2) Highlight the existence of the authenticity of the enterprise;
(3) Highlight the professionalism of team introduction, content and services;
(4) Showing the growth process of the company;
(5) Make it easy for users to find your contact information;
(6) Professionalism of website design;
(7) The website is easy to use;
(8) update the website content frequently;
Website technical level
(1) Quality diagnosis of the server;
(2) Quality diagnosis of website domain names;
(3) Mainstream search engines include diagnostics;
(4) Website code diagnosis;
(5) Quality diagnosis of website programs;
(6) Web search engine weight diagnosis;