With the increasing upgrade of Baidu's algorithm, especially for the ever-increasing requirements of corporate websites, as a corporate webmaster, the supervisor also put forward higher requirements for our optimization methods. The author believes that in 2015 It's time to adjust our optimization thinking and operation methods. The author mainly analyzes the following three points and three detailed changes that we need to make in 2015 for the optimization of corporate webmasters.
First: Don't promote the website user experience before promoting it in the superstition. The adjustment of the search engine comes from the changes in user concepts and needs. With the current full bloom of various Internet marketing channels, the influx of new media marketing such as Weibo, WeChat, sns, etc., the scope of information choice for users and customers is very wide. At this time, if search engines still want to determine their dominance, they must provide users with real high-value content. There is no doubt that many search engine content comes from corporate websites. Many peers complained that SEO rankings are increasing. The harder it is to do it. Indeed, the main reason is that the user's access to information is not limited to search engines, so at this time, the first thing a search engine must do is to retain its users with high-quality things. What is the best way to retain users? Yes, user experience, user experience is the weight of current search engines to improve their information quality. As a webmaster, we should also adapt to current events. Don't be too enamored with external links. Now User experience is the most important detail that enterprise webmasters should pay attention to. It is mainly reflected in the design and layout of the web page, the layout of the internal pages, whether the link structure of the website is reasonable and smooth, and providing a very good access experience for spiders and users. What webmasters should pay attention to now.
Second: The thinking of business managers has changed. Especially between 2010 and 13 years, when I was optimizing the website at that time, both the webmaster and the administrator optimized the two words and sent the external link. I remember when I was working, I only updated the site with one or two pieces of information in the morning, and started preparing for the external chain in a hurry. I had to register for more than 30 B2B, forum, or blog accounts in the morning, and it was like a lunch after lunch. A talking machine with 20 classified messages, 30 forum posts, and 5 original blog posts. The optimization was like that at the time, and now the changes are obvious. Many corporate managers are no longer just looking at the website rankings. Seeing real benefits, then, as a seoer, what we have to change is actually the optimization idea. We need to spend more time and energy on how many conversions can be brought to the enterprise after seo optimization is completed, that is, marketing. Level. At present, seoer should play an all-round role. Website optimization, Weibo, WeChat, bidding, extrapolation and other methods must be involved. For optimizers, it is actually more comprehensive. The type of seoer that only does ranking is straightforward. The white point is that the seoer who can only send updated content on the external chain has become more and more difficult at present. Therefore, the change of manager's thinking must be quickly adjusted and adjusted.
Third: Seoer should improve its ability to interpret users. Why should we interpret our website users? Because the target of optimization is website visitors. Many times, corporate websites only release information from the perspective of self-awareness. In fact, many corporate websites publish content that is strongly stuffed to users. It ’s not a question that users really care about. So, what we need to do at this time is to analyze from the perspective of customers. Our optimization can provide users with valuable information and help users solve those problems. The differentiation of each industry leads to The inconsistencies in user needs. For the concerns of users in their own industry, only managers, especially department managers or company bosses are the most clear. For a new seoer who has entered the company, our first step in optimization is not to modify the website, not to publish content and external links. It is to communicate with the manager or the boss. What exactly do users in your industry want to know through the website? What information do you want to get? These potential things are the most important thing for business managers. To clarify these issues, start to optimize and adjust the website. !!
The search engine is changing in 2015, the channels for users to obtain information are changing, and we need to constantly change the seoer to adjust our optimization thinking, instead of staying at the low-level optimization level such as content and external links, the website optimization sometimes has to jump out You can find that these optimizations pay more attention to details, analysis, and statistics. Starting from the depth of the data that effectively supports our conclusions, to adjust our optimization method, Xiangtan website construction believes that this is indeed what the current seoer will change in 2015.