2016 is bound to be a year of fierce competition for news platforms. Once the four major portals Sina, Tencent, Netease, Sohu, etc., have experienced painful transition from PC to mobile for several years, they have already passed in 2014. Anxiety period, and entered a stage of relatively stable development. In 2016, the news platform will enter a new stage of refined operation and large-scale realization.
For news clients, content is still king. But the way content is organized has changed dramatically. In the past era of the PC Internet, news platforms represented by the four major portals relied on reprinting media reports and organizing journalists' editors to build their own content. For all new media that wins content, including news and videos, high-quality exclusive content resources are almost all "hard currency." There are two ways to obtain high-quality exclusive content resources. One is content self-control. For example, today's topic of Tencent News, Netease News's daily relaxed moment, and Sohu News' entertainment headlines are representative home-made programs. UGC content is valued. Obviously, high-quality exclusive content resources are always limited, and as a client with over 100 million users, it must meet the "tastes" of people in all walks of life who need information. This requires strengthening the richness of content . At this time, the UGC model of encouraging user-created content began to play its role, and this is also the original intention of major news platforms to provide self-media people to encourage the development of the self-media industry. Personalized recommendation and search of content have become mainstream. After solving the content source, at this time, the operational focus is on how the content better matches user tastes.
At present, including Tencent, Sina, Netease, Sohu, Phoenix, etc. all have actions in personalized recommendations. News platforms also need to be based on big data mining technology to be able to accurately recommend users at the right time and place. Appropriate content is also one of the development directions of future news platforms, and the rise of emerging news clients today is also relying on this.