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Station announcement: "Xiangtan Youdu Information Technology Co., Ltd." officially changed its name to "Hunan Youdu Network Technology Co., Ltd.", with its headquarters in Changsha, and established Zhuzhou Branch and Xiangtan Branch.
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How to post ads to news pages
Source: Youdu Network Release Date: 2016/4/6 Views: 2541
2015年必将是新闻平台竞争更加激烈的一年,曾经的四大门户新浪、腾讯、网易、搜狐等,在经历几年的由PC端向移动端痛苦转型之后,在2014年已经度过了焦虑期,并进入一个相对平稳发展的阶段。 Article Guide: 2015 is bound to be a year of fierce competition for news platforms. The four major portals, Sina, Tencent, Netease, and Sohu, have experienced painful transitions from PC to mobile for several years. In 2014, He passed the anxiety period and entered a phase of relatively stable development. In 2015,
2016 is bound to be a year of fierce competition for news platforms. Once the four major portals Sina, Tencent, Netease, Sohu, etc., have experienced painful transition from PC to mobile for several years, they have already passed in 2014. Anxiety period, and entered a stage of relatively stable development. In 2016, the news platform will enter a new stage of refined operation and large-scale realization.
For news clients, content is still king. But the way content is organized has changed dramatically. In the past era of the PC Internet, news platforms represented by the four major portals relied on reprinting media reports and organizing journalists' editors to build their own content. For all new media that wins content, including news and videos, high-quality exclusive content resources are almost all "hard currency." There are two ways to obtain high-quality exclusive content resources. One is content self-control. For example, today's topic of Tencent News, Netease News's daily relaxed moment, and Sohu News' entertainment headlines are representative home-made programs. UGC content is valued. Obviously, high-quality exclusive content resources are always limited, and as a client with over 100 million users, it must meet the "tastes" of people in all walks of life who need information. This requires strengthening the richness of content . At this time, the UGC model of encouraging user-created content began to play its role, and this is also the original intention of major news platforms to provide self-media people to encourage the development of the self-media industry. Personalized recommendation and search of content have become mainstream. After solving the content source, at this time, the operational focus is on how the content better matches user tastes.
At present, including Tencent, Sina, Netease, Sohu, Phoenix, etc. all have actions in personalized recommendations. News platforms also need to be based on big data mining technology to be able to accurately recommend users at the right time and place. Appropriate content is also one of the development directions of future news platforms, and the rise of emerging news clients today is also relying on this.
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