Guide: With the development of the Internet and the rise of e-commerce, many companies now basically order from the Internet, and the proportion is increasing. Many companies attach great importance to online marketing, but due to the lack of relevant Knowledge of online marketing is not clear, the results are broken by the cruel reality, marketing results are often not as good as they think, the main reason for comprehensive analysis is the configuration of personnel and the use of tools, the configuration of personnel is good, this It is a good arrangement for living. The most important thing is the use of tools, that is, marketing websites. Many companies' websites are template websites, which can basically be said to have no marketing power. Now online marketing is also very common and its competitiveness is also very high. Big, so to get more orders, the website must have unique features that can highlight its own advantages, which is often said that it must have marketing power, so what are the characteristics of marketing website construction and marketing website?
At present, the number of website building companies on the market is uncountable, but there are not many companies that can truly have the best marketing website. Many companies are marketing template websites that do indeed have template websites. This kind of situation happens. This is because the company's lack of understanding of the marketing website, using a template website as a marketing website. This is a common practice of many website building companies. The template website is seriously lacking in marketing power, and it is a display company. Business cards, real marketing websites require market research, combined with the actual situation of the company, professional planning, and then combined with art to carry out marketing design, professionally create personalized marketing websites, today Xiaobian for enterprises not to be Being deceived, here is a detailed analysis of the characteristics of marketing websites.
First, what is a marketing website. Marketing website refers to the modern network marketing concept as the core and site planning based on corporate marketing goals. It has good search engine performance and user experience, and a complete effect evaluation system. It can effectively use multiple means to obtain business opportunities and improve product sales performance. And brand awareness corporate website. In short, it refers to a website with marketing promotion functions. At the beginning of the establishment of the website, it takes the future marketing promotion as the purpose and starting point, and implements the entire process of website production, so that every link and every step must be considered. The demand for marketing functions enables the website to have marketing functions or features that are conducive to optimization and promotion as soon as it is online. It can be summed up to show your product and the advantages of the enterprise to the fullest. From the perspective of a client, consider how to build such a website.
Second, the characteristics of marketing websites.
1. The page is based on the target customer who has done professional marketing planning. The website page marketing power is strong, and the conversion rate of customers coming to the website is greatly improved.
① The overall structure of the website and the layout of each page are reasonable. The code is concise. Try not to use animated flashes and large pictures. The pages are neat and the page information is clear. As soon as the customer goes to the website, they will know what the company does and what products they have and service.
② The download speed of the website is fast, and the speed can be maintained in multiple regions. (For example, in the general website space, there are problems of unbalanced access speeds between the North and South China Telecom and the Internet, and unbalanced access speeds at home and abroad.) We can open independent ip dual-line space to meet customer needs as much as possible.
③ Increase website integrity and vitality. We want to record the corporate website, company introduction, company qualification certificate, company marketing license, company honor certificate and third-party authority certification. It is also necessary to put some corporate culture, introduction of the boss, and the style of employees to show the soft culture and vitality of the company.
2 The website programs and functions are optimized websites developed according to the search engine. The optimization of the website fully matches the search engine and can quickly improve the ranking of Guanjian words.
① The website adopts DIV + CSS structure layout, and the front desk generates all html static pages;
② The title and meta tags of each page can be added independently in the background, without the need to pile all keywords on the homepage;
③ There must be an independent management background to facilitate modification and addition, daily maintenance, daily webmaster statistics, etc., so as to control the network dynamics and make strategic adjustments for the realization of network-wide marketing;
3 , can better convert visitors into customers and increase transaction volume.
① Contact information is kept in a prominent location for customers to contact directly. Companies with strength can use the 400 national toll-free hotline and add free long distance or no money behind the phone, because there are still many people who don't know the role of the 400 phone and think that it is expensive to make a minute. Be sure to make the details. Contact methods can be diversified, telephone, mobile phone, QQ, etc.
②, with marketing tool support, can actively, timely, convenient and multi-channel communication with visiting users, can analyze the status and needs of visiting users. Through online customer surveys, customer messages, and online customer service, we can communicate with customers in a timely manner to find our problems in a timely manner and solve them in a timely manner.
In summary, traditional websites do not have these marketing capabilities, but simply display business cards. So far, you go to search and see that many corporate websites are such display websites, and websites do not get what visitors want. The required information, of course, is also greatly reduced, which increases the cost of operation and promotion. It is conceivable how important the marketing website is. It has been repeatedly emphasized that the lack of optimization of corporate website construction and corporate website design is meaningless. It is precisely because of this that Udo.com has devoted itself to developing a series of corporate website construction and corporate website design products that are most suitable for SMEs. The above is the relevant information of "What are marketing websites and the characteristics of marketing websites" shared by Xiaobian for your reference!