Problems easy to ignore in the production of marketing websites
专家通过多年的建站经验总结出了营销型网站在制作中容易被忽略的一些问题，而这些问题恰恰关乎一个网站制作的是否实用和落地，如果把它当做是评判一个网站营销力的标准，优度网认为也是十分合适的，一起来看看： Youdu marketing website construction experts have summarized some problems that are easy to be ignored in the production of marketing websites through years of website construction experience, and these problems are exactly related to the practicality and landing of a website production. If it is judged as a website The standard of marketing power is considered by Youduwang to be very suitable. Let's take a look:
Enterprise websites are not only required to be good-looking, but the key is to look at the marketing effects that can be exerted in actual use. As the saying goes, it ’s good to know that it ’s a bitch or a horse. 他们并不清楚，所以，很多企业对于建站公司的要求就是，做的好看一些、大气一些就可以了，我们要一个“高大上”的网站。 However, for many small and medium-sized enterprises, how to judge whether a website has marketing power, a website is not only beautiful but effective, what are the criteria for inspection ? They are not clear, so the requirements of many companies for website construction companies are, It's good to do something good and atmospheric. We want a " tall " website. This recognition of marketing website construction obviously gives many reasons for the website construction company to excuse. The website construction company said that the website I made is a standard marketing website. Even if this website has no slight marketing effect, he will not bear it. Responsibility. Therefore, when making a website, enterprises must be more aware of some problems in website production and learn how to judge the marketing power and actual value of a website.
The first point: the goal of building a website is ambiguous, I don't know the role of the website
Many website construction companies simply put the website introduction, corporate culture, product display, etc. on the website, and they are done. There is no actual marketing content, and there is no clear marketing purpose. The website content cannot guide users to read effectively. The website can at best only carry out a publicity on the corporate image, completely reduced to a display, it is difficult to produce actual benefits ;
Second point: Website content is thin and of poor quality
代码看的非常的重要，而忽略了网站内容文案的编辑，文章谁都会写，但是并不是所有写出来的文章都是有价值的。 Many companies agree that it is technically difficult, so they take the website program, background management, and even html code very seriously, and ignore the editing of website content copywriting. Everyone will write the article, but not all of them. Articles are valuable. Moreover, some websites have only a few articles that are not related to the theme of the website. In the face of such a website, even users who visit the website cannot keep it, let alone can produce ideal marketing ;
Point three: flashy website design
When designing a corporate website, you must not only look for the beauty of the appearance, but ignore the content, structure, and update speed. Avoid flashy. Many websites are designed with a big picture on the homepage. Such a website may look gorgeous, but the opening speed is very slow, and customers generally do not have much patience. In this way, your website is in It took a lot of work to design, but the effect was counterproductive. In addition, the server selected by the website is too slow. It is not placed on the main line of the network, but is placed in the old forest of the mountains. It will also test the patience of the visitors, and the quality of the website will be greatly reduced in the hearts of the visitors ;
Point four: the website lacks online communication capabilities
There are many corporate websites that don't value communication with customers. We need to know that the basis of website transactions is direct communication with customers. Through online communication, we can find user needs and get user contact information, so we can complete a marketing. The corporate website's lack of emphasis on online communication is concentrated in the following points:
缺乏完善的联系信息，只有一个座机显然不全面，尽量加上QQ 、手机以及400电话;2.点击联系我们之后，让客户填写表格，对于第一次来网站的客户很难让他们留下联系方式，不让可以在旁边标注“咨询有惊喜”的字样来吸引用户留下联系方式;3.不去管理，有的网站有在线留言功能，可是没有人去管理，还有邮箱，几个月不打开一次，客户给的一些建议、咨询、留言，你没有回复，这里有很多的机会，与企业擦肩而过。 1. Lack of perfect contact information, only one landline is obviously incomplete, try to add QQ , mobile phone and 400 phone ; 2. After clicking contact us, let customers fill in the form, it is difficult for customers who come to the website for the first time to leave Under the contact information, do not let the words " consultation surprise " next to attract users to leave contact information ; 3. Do not manage, some websites have online message function, but no one to manage, there are mailboxes, several Do n’t open it once a month. You do n’t respond to some suggestions, consultations, and messages from customers. There are many opportunities to pass by the company.
A clear understanding of the above four can help companies correctly judge the actual production effect of marketing websites, so as to avoid being flickered by the website construction company, make the investment money worthwhile, and lay the foundation for the future network marketing road. Many small and medium-sized enterprises have suffered a lot from this. The cost of building a website is a small matter. It affects the effectiveness of online marketing and will cost the company a lot of money. In the end, it will be necessary to re-build a website. Competitors have already taken you far away. Far left behind.