Today, there are still many business owners who think SEO is a super simple thing: post articles, do external links ... and then you can enjoy it and wait for the traffic to come. Recently, the excellent marketing experts explained their views on SEO in the article ...
Many business owners are brainwashed by some so-called "SEO experts" and believe that "as long as SEO has a lot of good content, it can have a good ranking", "search engines like novel and high-quality content, so the more good content, the more natural the ranking. The better. "
The growth of natural search traffic is simply unpredictable. It is normal to do SEO for a long time without any progress in traffic. Even sometimes, an article with a little content brings you a lot of "unexpected money". Of course, I am not saying that the content is not important, just that SEO has a lot of uncertainty. And that kind of "explosive" ranking rises with great risk. Maybe a drop in page ranking can make you "go back to before liberation."
"Good content" is not everything
"Good content" is not enough. If you just hold the content, you can't do SEO well.
Of course, good content is the foundation. Your content must not only resonate with users, but also have "SEO thinking", that is, the setting of keywords, descriptions, and other information in the content.
With good content, but improper promotion can only be reduced to "a dust" in Google's massive search results.
The quality of this article, both in terms of content and user needs, is good, but there are only four backlinks from two websites, because they just did a simple job on the official Facebook, SlideShare and Pinterest Publicity, content promotion is not in place.
Not all content will rank well and drive high traffic
Many sites have a "little portion of content driving most traffic".
According to Hubspot survey data, of the 6000 articles published on an SEO website, the top 30 articles accounted for 46% of the total site traffic, while the remaining 5970 articles brought only 54% of natural traffic %.
If this happens to your website, it ’s okay. I suggest that you first analyze the characteristics of those articles that bring high traffic, compare the low traffic content with what is different, and then optimize it in a targeted manner.
Link building really matters
Since Baidu went offline to reject external chain tools and called on webmasters to "don't waste time and money for external links", more and more webmasters who have succumbed to external links have chanted "the external chain is dead."
It is true that the external chain is not as good for the website as before, but to call it "dead" is indeed catching the wind.
Link building, or to be precise, backlinks are still important for websites.
If you think that authoritative large sites do not need to do a good job of link building, then you are wrong! Backlinks are probably the most important of many factors that influence search ranking results.
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