Baidu Mobile Search is the world ’s largest search engine for Chinese mobile phones. Every day, users use Baidu Mobile Search to make hundreds of millions of search requests. This document aims to provide official and clear search engine optimization standards for mobile phone webmasters, so that webmasters can reasonably and sustainably increase mobile phone traffic, achieve long-term and stable development, and promote the healthy development of the entire mobile Internet.
Baidu Mobile Search has always been committed to the inclusion of mobile sites. Any site that meets the criteria for inclusion in mobile sites,
都会积极收录。 Baiduspider will be actively included. The mobile sites that Mobile Search will prioritize include:
：拥有手机用户迫切需要内容资源的手机站点。 A : A mobile site with mobile content that users urgently need.
：符合手机建站规范的站点，具体建站规范如下： B : A site that complies with the mobile site construction specifications. The specific site construction specifications are as follows:
域名尽量简短，越短的域名，用户记忆成本越低。 1. The domain name is as short as possible. The shorter the domain name, the lower the cost of user memory.
限制放开，百度spider的爬虫UA是Baiduspider （ www和wap一致），个别站长经常会误认为百度手机爬虫的UA是baiduspider-mobile 。 2. Robots are restricted. Baidu spider 's UA is Baiduspider ( www and wap are the same). Some webmasters often mistakenly think that Baidu's mobile crawler's UA is baiduspider-mobile .
对内容组织，最好能通过二级域名或者目录区分。 3. For content organization, it is best to distinguish by second-level domain names or directories. ，尽量去除与页面内容无关的参数，如用来区分手机型号、区分访问用户，方便统计等的参数。 Use a standard, simple URL , and try to remove parameters that are not related to the content of the page, such as parameters used to distinguish mobile phone models, distinguish users from visits, and facilitate statistics.
网站首页或者频道首页的网页代码中最好加上keywords属性的meta标签，内容中列举该网页或该频道的关键字，多个关键字之间以逗号分隔。 4. It is best to add the meta tag of the keywords attribute to the webpage code of the website homepage or channel homepage. The keywords of the webpage or the channel are listed in the content. Multiple keywords are separated by commas.
网站首页或者频道首页的网页代码中最好加上description属性的meta标签，内容中列举该网页或该频道的描述信息，对搜索结果的展现（摘要）大有帮助。 5. It is best to add a meta tag with the description attribute to the webpage code of the homepage or channel homepage, and the description information of the webpage or the channel is listed in the content, which is very helpful for the display (summary) of search results.
网站应该有清晰的结构和明晰的导航，建议采用树形结构，大致可以分为三个层次：首页<-->频道页<-->内容页，每个页面应该有指向上级、下级以及相关内容的链接。 7. The website should have a clear structure and clear navigation. It is recommended to use a tree structure, which can be roughly divided into three levels: home page <-> channel page <-> content page, each page should have a higher-level, lower-level And links to related content. A reasonable website should be a flat tree structure.
页面最好有mypos导航信息，能够帮助用户和搜索引擎方便的定位当前网页在网站中的位置：类似百度知道>电脑/网络>操作系统/系统故障> Windows7 >当前浏览内容。 8. The page should preferably have mypos navigation information, which can help users and search engines easily locate the current page on the site: similar to Baidu Know > Computer / Network > Operating System / System Failure > Windows7> Current browsing content.
标题描述清晰最好包含主站和频道信息。 9. The title description is clear and it is best to include the main station and channel information.
提供的服务或者产品介绍； Homepage: Website name or website name_service or product introduction;
网站名称； Channel page: channel name_site name;
频道名称_网站名称。 Content page: content title_channel name_site name.
控制子域名的数量。 10. Control the number of subdomains. When there are too many subdomains, the resources under the premium domain name may be overwhelmed by the ordinary domain name. 作为二级域名： user.a.com其中user是某个用户的帐户。 For example: Do not use the user ID as the secondary domain name: user.a.com where user is the account of a certain user.