? 下面优度网企业营销网站建设公司给大家做深度解析。 The website is the bridge between the enterprise and the user. It can enable customers to make an enquiry actively. The website must have content that attracts users. From the beginning of the website planning, you must analyze the target customers. All the construction of the website is centered on the target customers. In the end, what can we do to better attract users to make inquiries ? The following is an in-depth analysis of the company ’s marketing website construction company.
、了解目标客户的习惯以及需求。 1. Understand the habits and needs of target customers.
The target customers faced by each enterprise are different, and the habits of different customer groups are similar. They are determined by requirements, collected solutions, compared solutions, overcoming decision-making pressure, and implementing the solution. This process seems simple and can really Let customers decide, this also has the marketing power of the website, as long as the user's doubts are completely resolved, the natural inquiry dialogue is also deserved.
、挖掘用户的“痛点”产生共鸣。 2. Excavate users' " pain points " to resonate.
Digging pain points mainly shows the problems that users have encountered before, and the experience they have experienced makes the target customers feel pain, so as to resonate. Since the pain has occurred, it cannot be allowed to exist. We must think of ways to solve the problem. Then guide the user to browse down.
、提供解决方案，帮助用户解决问题。 3. Provide solutions to help users solve problems.
Proactively display solutions on the website, solve users everywhere and solve problems, help users make choices, improve user experience, and show the solution to highlight the advantages of the company and its performance is different from other companies, so this requires Better planning to solve problems that cannot highlight the advantages of your own business solutions.
、解决访客对于决策的影响因素。 4. Address the factors that influence visitors' decision-making.
Solve the user's doubts, solve the problems such as distance, price, payment method, and on-site service, etc. Some problems affecting user decision-making, display and handle user decision-making factors on the website, and make corresponding solutions to these factors. Can greatly improve consulting efficiency.
、让客户立即就做决定。 5. Let customers make decisions immediately.
临时一脚” ，这个时候就要在网站上，给用户留下一些甜头，比如说搞些活动，送礼品。 After the trust is settled, there is a " temporary kick " . At this time, it is necessary to leave some sweetness on the website, such as engaging in activities and giving gifts. Of course, this is a common practice, but it must be different and give some users a real sweet spot, otherwise users will feel the routine.
In short, users understand the product through the website and solve their own needs. The website displays the difficulties encountered by the users, the solutions, shaping the advantages of the company, strengthening the service level, highlighting the advantages of the company, increasing trust, and letting visitors through the enthusiasm and genuine content Generate trust and consult. Resolving user problems around user needs, such a website is the user's need, and the company that the user trusts, can immediately consult. 如何让客户能够在营销网站上主动询盘?”的见解，仅供参考! The above is the opinion of Youdu.com's marketing website construction company on " how to enable customers to actively inquire on marketing websites ?" For reference only !